Today at H2Designo we speak to you about something little different from the usual tips of interior designing. We bring to you Taxi Fabric, which is a project about creating a space for designers to showcase their talent and ideas through the medium of Taxis. The team behind Taxi Fabric are Sanket Avlani, Nathalie Gordon, Mahak Malik and Girish Narayandass. Taxis in India, especially Mumbai are not only a convenient mode of transport for people but have also become an iconic piece of culture today.
The designs that cover the seats are often dull and not very pleasing to the eye and not much thought is given to the fabrics used. The kind of design talent Mumbai has, this surely shouldn’t be the case. Also design as a profession is not widely recognized in India. It is not even considered to be a matter to study about. The older generations do not quite understand the impact it can create and with very few platforms to actually display their skills, it is hard to change this perception. Thus putting two and two together Taxi Fabric was established connecting designers and taxi drivers. The seat covers were converted into canvasses for young Indian designers to show off their design talent and storytelling skills. Every taxi has an identity label which tells anyone who rides the taxi about the designer behind the Taxi Fabric, the story of the design and how to contact them for collaborations or commissions.
They have launched 19 Taxi Fabrics with subjects ranging from Indian freedom fighters to Juhu and Chowpatty beaches to the project for Indian Sign Language. The Taxi Fabric brief is simple: Story of Mumbai.
For the first time Taxi Fabric will be showcasing their work on the TedxGateway platform on 5th December, 2015 at NCPA Mumbai. “As a global entity ‘design’ has always played a pivotal role in all TED and TEDxGateway platforms; also repeatedly displayed by eminent speakers connected to world of design,” said Yashraj Akashi, Senior Ambassador and Curator, TEDxGateway in India. “This year, for the first time there will be special display of the taxis from the project that tell the story of Mumbai. It will be an ode to those secret rare green spaces, bursting with flora and fauna, hidden throughout Mumbai.”
Sanket Avlani, Founder of TAXI FABRIC said, “Design, as a profession or even simply something studied at school, is unfortunately not widely recognized in India. Our aim with TAXI FABRIC is to create an impactful experience through craftily designed taxis, at the same time share a story. TEDxGateway will further help us create a platform for young thinkers to show off their design skill sets and help communicate a unique story of the iconic Mumbai taxis.”
Look out for the actual display of Taxis at the TEDxGateway, Mumbai, on 5th December, 2015, at NCPA.